Likely you have heard of Pokémon Go, a new app, most popular among the millennials. Did you know that this new craze finding its way into real estate? Just like the real estate industry found success when jumping into the latest social media apps such as Twitter and Snap Chat, some sellers, landlords and even real estate agents are exploring the Pokémon Go app as a means to draw in buyers/renters.
We remember Pokémon as a thing of the past. He had his period of fame a several years ago, but his popularity died out over time as most trends go. However, those that grew up watching and playing with Pokémon now have smart phones and most have reached driving age. This allows Pokémon Go players to go all over town looking for the little guy and his friends. How can that help you when trying to sell or rent your home? Anytime there is a global craze, people will find a way to use it to their advantage, and this fad is no exception.
The updates in your home are always a point worth mentioning when listing your home, but lately, those looking to rent or sell their homes are using another angle to get the people interested. Would you ever think to add “within walking distance to a Pokéstop” to your listing? These people did…
- An ad on Zillow for a home in Redmond, Washington, details a long list of upgrades, including a new roof, new hardwood floors, a tankless water heater and, at the bottom of the list, a “Pokémon Go” gym less than five minutes away.
- Another in Tacoma, Washington, goes into more detail: “3 Pokémon Go Gyms, and 5 Pokéstops. Confirmed Squirrtle sighting in the backyard, and there may or may not be a Charzard lvl 7 in the neighbors shed. Must see to appreciate!”
- In Southpoint Ridge, a home is described as being “conveniently located between two Pokémon Gyms and has 8 Pokéstops within walking distance.”
If you are not into the worldwide phenomenon associated with Pokémon, you may not understand the point in wasting words to mention the nearby Pokéstops, but rather you would want to detail more of the home features. However, some real estate agents are claiming success at using this new app to gain business and sell homes. This is a tweet from an agent in Virginia…
Whether a fan or not, you can’t blame an agent for trying. If he is successful, why not ride it out? So what do you think about real estate agents jumping on the Pokémon bandwagon? Is it a waste of time or good business sense? Let us know in the comment section below.
Source: inman.com, housingwire.com